Monday 22 February 2016

ILL Manors: Print platform:


1.) The target audience/demographics/psychographics would probably reflect to those people between the age ranging of young adults to adults, simply by the formal presentation of Ben Drew, 'Plan B' shown to be in a suit, meaning this time he is not about his usual, troubled youth of London, neither his gangster, rap music as well. However, straight off the magazine starts with the title "On his new film, iLL Manors, and last summer's riots", and as a result takes a turn in the magazine's intention. This may be a way of attracting an audience that usually wouldn't be with Plan B, however this method could merge the two audience groups together, ultimately creating a larger fan base for him.

2.) The article could be seen more of a lifestyle encouragement, rather than entertainment. He goes on from discussing his film to his health; about his determination and reasons to why he wanted to shed off the pounds. Therefore the magazine instead acts as an ego and self-esteem boost to those who are still in the position that Plan B once was, and that how it has changed the image of not just himself on the outside, but inside, too. 

3.) The conventions of a formal mis-en-scene could connote his serious business, seeing that he's obviously wearing what seems to be an expensive piece of tuxedo. Even below it in the article, the clothing is price tagged: Tartan blazer: Vivienne Westwood at Selfridges (£925); Shirt: Mark Powell (£150); Tie: stylist's own.

4.) Narrative used in the magazine could be a demonstration of of Todorov, when his weight loss has "unlocked" him a new resolution and different doors, seeing that how Plan B expresses his progress with this.

5.) The synergy links obviously to the broadcast when he associates and makes references to his film and so on, it makes him known as both a music artist and a director.




1.) Acknowledging the website that the article has been posted in, the target audience by default would probably be young adults, maybe older adults too, if they like gossip and interesting news. However, what's more significant is the fact that there is attraction drawn from Plan B as an artist, so his audience being young teenagers, preferably view other things included in the article such as politics, regarding David Cameron's name being mentioned.

2.) The article could absolutely offer more than entertainment, the fact of the government being mentioned is something mutual to every person in the UK, therefore they can relate to it. As a result, this would obviously mean more to readers rather than just reading because their favourite artist is the subject matter.

3.) The codes and conventions used such as his clothing - a hoodie that carries connotations of the troubled youth that we see today, involving anti-social behaviour, criminal, etc. Also to mention, Plan B holds a lit cigarette in his mouth which then again has connotations of harm, etc, and to say the least, it is not very formal and in respect instead has an aggressive tone, just like his views on David Cameron in the article.

4.) He discusses his film and gives little snippets of what it's about, the plot, inspirations etc.

5.) The synergy links between when he gives a "self promotion" when he talks about both his music and the film itself, ILL Manors.

‘When you’re a kid, you just want to be normal. But I knew I was different …’ Plan B

1/) Firstly, taking into account the company of the article - Guardian, by default the audience would most likely be adults, given that the majority of articles produced by Guardian are associated with mature, "adult stuff" with politics, etc.

2.) There is definitely a different audience pleasure apart from the film itself, and instead there is a synergy between politics that involved London's 2011 riots. This as a result created more attraction between and interest between world-affairs that are serious and a film that is recreational and not serious.

3.) The title as a start gives the reader a short and snappy sum up of the article. More significantly, just right under the title too are sentences that give a different narrative view of Plan B. It gives the reader a more detailed knowledge and insight on him.

4.) Snippets of his life from giving quotes from Plan B himself has kept and gave readers more into the life of Plan B, and as a result has left a cliff hanger on the end of each topics he discusses.

5.) Synergy as discussed are from Plan B when  he mentions his film production etc.

Teens behaving badly: Eloise Smyth plays one of the main characters in the film set on an estate near the Olympic village in East London

1.) The target audience would be from an age range, of 20-40, given that the company that produced the article is Daily Mail, a company that has a hit and miss of politics, world-affairs etc to latest celebrity scandals, etc.

2.) Audience pleasure wise, it doesn't really offer pleasure at all, instead it gives them an initial negative reaction to the film without even watching it. It may however, on the unlikely side give pleasure to those who dislike Plan B for any certain reason.

3.) The title, given a very pun like and mocking words give a very strong and critical effect on the article. Addition to this, quotes from different institutions such as it being the "Worst-ever British gangster film" pronounces this more, making it seem like an absolutely terrible movie.

4.) Obviously, the critical tone and use of mocking words would attract pity and sympathy maybe, and may cause interest to the reader to read on and give their own opinions and judgement.

5.) Synergy between different film institutions, mentioning of Plan B and the film, Ill Manors itself.







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